Peter Alexander is Australia's leading sleepwear designer brand. In 2023, we worked with Joester Loria Group and Kelloggs to create a collection of Kellogg's character-focused sleepwear. I developed a range of illustrations inspired by the retro cereal characters of Coco Pops, Fruit Loops, Frosty Flakes and Rice Bubbles. These were developed across sleepwear and packaging.